The Banyan Theory Blog
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
Articles by Allison
If you offer business insurance, writing a blog post on your insurance agency website about a situation like this and how the business insurance policy would come into play would make it clear to potential customers that you understand business insurance needs and real-world implications.
Here's an interesting blog topic for our insurance agents today: China's largest travel agency will be offering smog insurance for their travelers. Claims can be filed for the portion of their vacation spoiled by severe smog in certain cities in China.
When advertising your website to potential customers or existing clients, there is a difference in how to do reference your domain on a printed ad (like a mailed post card or sign) vs. an email or link on another website.
For print, keep the website reference as short as possible.
When listing it online, always use your primary domain for SEO purposes.
It’s been in the works for a while, and we’re very excited to finally [re]-launch our very own website!
Complete with something for everyone, the new lightrailsites.com features the latest additions to our website program for insurance agents, an interactive real-time pricing tool, and this blog!
We plan on covering a wide variety of topics centered around creating and managing insurance agency websites. Here’s some of the articles you can look forward to in the coming months: