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The Banyan Theory Blog

Everything You Ever Wanted to Know About Insurance Websites

Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.

New Study on Distracted Driving

Need an idea for your blog article this week? A new study found some pretty alarming stats on distracted driving (and pretty much ALL stats on the topic are alarming). It is a pretty interesting study with some real concrete facts about driving behavior, which to date, has been pretty anecdotal.

A perfect article for your insurance agency website blog would be to summarize some of the key findings relevant to your audience.

  • Look for the data specific to your state towards the end of the study findings.
  • Highlight some of the stats that are particularly alarming (88%!!!).
  • Be sure to include the link to the full study - some readers will want to read more.
  • Urge your insureds to limit their phone usage while driving, for their own safety, that of others around them, and to avoid even non-injury accidents, which will still result in an insurance claim, which affects their premiums. It's cheaper to be a safe driver, right?

Close your article by reminding readers with something like "[agency] offers auto insurance in [city/state]. Contact us for a free quote!"



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