Nick and I finally got a chance to attend a Safeco Bricks & Clicks workshop in Richardson, TX last week where we were treated to 2 great sessions on social media for insurance agents and how to evaluate your insurance agency website (which we have just a little bit of experience in already...).
Mick Thorton and Mark Benke did an excellent job presenting the materials in a way that was easily digestable by even the least tech-savvy. These 2 guys not only know websites, analytics, and search engine optimization, they really know how to teach it too!
The 2 day-long classes were filled with relevant topics and tips to make the most out of your website and social media efforts (but not in a jam-packed, make-your-brain-hurt kind of way).
Everyone left the class with not only a better understanding of what's involved with an insurance agency website and social media marketing, but a clear action plan on how to improve their efforts.
I can't recommend this class highly enough. If you're a Safeco agent and haven't been to one of these workshops, don't miss out! It's only $49 for each class, and there's a few more left this year across the country. See below for a current schedule, as of 5/22, or learn more and register at safeconow.com.
- Golden, CO - 6/21 & 6/22
- Rocky Hill, CT - 7/18 & 7/19
- Richmond, VA - 8/2 & 8/3
- Indianapolis, IN - 8/16 & 8/17
- Seattle, WA - 9/13 & 9/14
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Jim said on
Totally agree, Allison! I attended that class a couple of years ago in Atlanta, and it gave me a great foundation for how to market to prospective insurance customers in the digital world. Everyone in our agency got a fresh email signature with lots of links after I got back to the office.
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