Nearly 50% of the 234 million mobile device owners used their device to access the internet last quarter. Your customers are increasingly connected and dependent on their cell phones, and they expect your customer service to meet them where it's most convenient – on their phones.
With a mobile website, you can provide more convenient service to your customers, with contact info, company claim and payment info, safety tips, social networking and more, all at their fingertips.
We built our first mobile website for an insurance agency in 2007, more than eleven years ago, when the iPhone first came out. We've been improving on it since then, based on feedback and input from agents like yourself. We now have a first class product that is the fastest and most well-designed mobile website available to insurance agents.
View a live mobile website »
or visit g.lightrailsites.com on your mobile phone.
Mobile apps and mobile websites often have very different goals, and each has its own set of pros and cons. We believe that mobile websites currently serve insurance agencies better than mobile apps, and below is a comparison showing why.
|A Mobile App...||A Mobile Website...|
|Requires the user to have a smartphone that uses applications (such as an iPhone or Android)||Works on any device that can access the internet. This is important because more than half of mobile devices used by your customers aren't smartphones.|
|Requires the user to know about or be told about the app||When visiting your main website on their phone, the user is automatically shown the mobile website without even having to know it exists|
|Requires the user to download and install the app||Does not require the user to download or install anything|
|Requires an app to be built and maintained for each smartphone platform (iOS, Android, Blackberry, etc.)||A single version works on all mobile internet-connected devices|
|Requires the user to install updates when changes are made||Updates automatically whenever the user visits the mobile site|
“We interviewed four different companies before deciding on Banyan Theory for our new website, and we are very glad we chose them. Our website is more awesome than we ever imagined! Within 8 weeks of launching, we were moving up to page one of most local search engines. The mobile website they made for us has raving fans and our live chat sold a policy the very first week!”
– Jeff, RightSure Insurance Group in Tucson, Arizona
We offer exclusive discounts and programs for Safeco & Liberty Mutual agents.
Sign up today to find out how much you can save on your new insurance website!
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