Check out this list of suggestions on what to write about on your blog. While I usually provide specific examples or current events to write about, this list from SearchEngine Journal takes a broader approach, but is great for brainstorming some ideas that could really give your blog content a boost.
Here are few that jump out at me as particularly applicable for insurance agency websites:
- Write About Your Why
- Whatever People Ask on Your Sales Calls
- Stories About and by Real People
- Explanations of Industry Lingo