If you offer business insurance, writing a blog post on your insurance agency website about a situation like this and how the business insurance policy would come into play would make it clear to potential customers that you understand business insurance needs and real-world implications.
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Here's an interesting blog topic for our insurance agents today: China's largest travel agency will be offering smog insurance for their travelers. Claims can be filed for the portion of their vacation spoiled by severe smog in certain cities in China.