We’ve been hard at work on a complete overhaul of our LightRail system used by thousands of insurance agents every day to view messages and quote requests and manage their websites. We have some pretty grand plans for...
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
Blog Articles
You may have heard that Google is planning an update for April 21 to how they determine what websites to display when someone does an online search. Below is a high level overview so you can understand how this may...
Ever wonder why all the reviews you get on Yelp don't count towards your overall rating? How is it possible that you can get a 5-star rating from a customer, but your overall Yelp rating doesn't reflect it? Only some...
Google Analytics is a very powerful tool to help you understand who is visiting your website, how they got there, and what pages they're looking at. Some sample statistics you can get from Google Analytics: How many...
Check out this list of suggestions on what to write about on your blog. While I usually provide specific examples or current events to write about, this list from SearchEngine Journal takes a broader approach, but is...
A lawsuit for "civil conspiracy and fraud" has been filed against an SEO organization called The Rainmaker Institute. The SEO firm reportedly used practices and techniques that were in violation of Google's guidelines...
Watch this video (in total awe) of a major intersection in Meskel Square, Addis Abeba (Ethiopia). No traffic lights and seemingly no rhyme or reason to the traffic pattern, although there must be some etiquette hiding...
Looking for a blog topic for your insurance agency website? How about spreading awareness of the dangers of distracted driving, and how it can affect teenage drivers' summers? Between Memorial Day and Labor Day in...
It’s been a little over a month since the Hearbleed bug was revealed. In case you missed it, I wrote an article telling you what you needed to know regarding your website and your Banyan Theory account login — mainly that they were not affected.
Now that the dust has settled, I’d like to explain how the bug works and how important it is that you change your passwords on other sites that were affected.
If you use Internet Explorer to browse the web, be aware that there is a dangerous new code-execution vulnerability. Microsoft has not issued a fix yet, making this a zero-day exploit (as in, zero days between the discovery of the vulnerability and the first attack).
All versions of Internet Explorer are vulnerable (6 through 11).