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The Banyan Theory Blog

Everything You Ever Wanted to Know About Insurance Websites

Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.

How We're Preparing for the End of the World

If you have an insurance website from Banyan Theory, you’ll be happy to know that we’ve taken steps to protect your site from the upcoming end of the world (which, as the Mayans have told us, will occur on December 21, 2012). We want to ensure that your website will remain available in the off chance that anyone survives the end of the world and they need information about their insurance.

Over the past couple of years, we’ve been formulating ideas that would protect our servers from such a scenario. Here are our ideas:

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Advertising Your Domain Name

When advertising your website to potential customers or existing clients, there is a difference in how to do reference your domain on a printed ad (like a mailed post card or sign) vs. an email or link on another website.

For print, keep the website reference as short as possible.

When listing it online, always use your primary domain for SEO purposes.

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What is a Primary Domain?

If you have multiple domain names, you should pick one for your primary domain name. If you only have one, be sure to decide whether your primary domain uses the "www" or not. While your customers may not care, Google will, so this is an important search engine optimization step - and one that you can do yourself for free!

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Optimizing Your Google Place Page

Ever wondered how to get your insurance agency listed in Google search results with other local agents? The trick is to claim and optimize your Google Place Page. While this isn't a silver bullet, it will certainly help your agency rank higher (and possibly in the top 3-10 local listings) when someone searches for "[your city] car insurance". In this article, I'll walk you through finding, claiming and optimizing your Google Place Page.

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Introducing: The New Banyan Theory Website

It’s been in the works for a while, and we’re very excited to finally [re]-launch our very own website!

Complete with something for everyone, the new lightrailsites.com features the latest additions to our website program for insurance agents, an interactive real-time pricing tool, and this blog!

We plan on covering a wide variety of topics centered around creating and managing insurance agency websites. Here’s some of the articles you can look forward to in the coming months:

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We offer exclusive discounts and programs for Safeco & Liberty Mutual agents.

Sign up today to find out how much you can save on your new insurance website!