The Banyan Theory Blog

Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.

Blog Articles

Why We Don't Use Flash

Chris
posted by Chris
on
Flash websites were all the rage in the early 2000s. So was Britney Spears. Since then, the web and the means of surfing the web have evolved, while Flash has remained largely unchanged. Having a Flash website doesn't mean that you have a bad website. It just means that it doesn't work like most mainstream websites, and won't work on most mobile devices. There are many reasons that we don't create Flash-based websites and advise our clients to stay away from it. Here, I offer our primary reasons.

Getting to Like Facebook Likes

Chris
posted by Chris
on
Likes seem to be the driving force behind companies and corporations making the transition into Facebook and social media. Why are all these companies out there trying to get people to click on their Like buttons? What actually happens when somebody likes your agency's Facebook Page?

How We're Preparing for the End of the World

Nick
posted by Nick
on

If you have an insurance website from Banyan Theory, you’ll be happy to know that we’ve taken steps to protect your site from the upcoming end of the world (which, as the Mayans have told us, will occur on December 21, 2012). We want to ensure that your website will remain available in the off chance that anyone survives the end of the world and they need information about their insurance.

Over the past couple of years, we’ve been formulating ideas that would protect our servers from such a scenario. Here are our ideas:

Referral Program Ideas

Allison
posted by Allison
on
Referrals are an invaluable source of new sales for any insurance agency. A recommendation from a trusted friend, colleague or family member carries much more weight than the best advertisement or promotion money can...

Advertising Your Domain Name

Allison
posted by Allison
on

When advertising your website to potential customers or existing clients, there is a difference in how to do reference your domain on a printed ad (like a mailed post card or sign) vs. an email or link on another website.

For print, keep the website reference as short as possible.

When listing it online, always use your primary domain for SEO purposes.

What is a Primary Domain?

Allison
posted by Allison
on
If you have multiple domain names, you should pick one for your primary domain name. If you only have one, be sure to decide whether your primary domain uses the "www" or not. While your customers may not care, Google will, so this is an important search engine optimization step - and one that you can do yourself for free!

What's in a [Domain] Name?

Allison
posted by Allison
on
Choosing a domain name is an important step in building your online presence for your insurance agency. There's an infinite number of possibilities for your domain name, but here are a few key points to think about when making your selection.