The Banyan Theory Blog
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
If you have an insurance website from Banyan Theory, you’ll be happy to know that we’ve taken steps to protect your site from the upcoming end of the world (which, as the Mayans have told us, will occur on December 21, 2012). We want to ensure that your website will remain available in the off chance that anyone survives the end of the world and they need information about their insurance.
Over the past couple of years, we’ve been formulating ideas that would protect our servers from such a scenario. Here are our ideas:
When advertising your website to potential customers or existing clients, there is a difference in how to do reference your domain on a printed ad (like a mailed post card or sign) vs. an email or link on another website.
For print, keep the website reference as short as possible.
When listing it online, always use your primary domain for SEO purposes.