The Banyan Theory Blog

Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.

Blog Articles

New Logo Design Tips

posted by Allison
Designing a new logo can be quite the challenge.  It can be time-consuming and hard to make a final decision, as you're committing to something you and your customers will be looking at for many years to come. Choosing...

Why We Don't Use Flash

posted by Chris
Flash websites were all the rage in the early 2000s. So was Britney Spears. Since then, the web and the means of surfing the web have evolved, while Flash has remained largely unchanged. Having a Flash website doesn't mean that you have a bad website. It just means that it doesn't work like most mainstream websites, and won't work on most mobile devices. There are many reasons that we don't create Flash-based websites and advise our clients to stay away from it. Here, I offer our primary reasons.