We are often asked "How can I increase my website traffic?" The answer is a long one, as there are many options, and each agency's marketing needs are a little different. But there's a standard checklist of items you...
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
Blog Articles
No, I'm not talking about whether home insurance covers a meth lab in the basement. This family unknowingly purchased a home that used to be a meth lab. Neither the real estate agent nor Fannie Mae disclosed this to the...
How many passwords do you have to remember for all of your online accounts? I hope it's a lot. Specifically, it should be 1 unique password for every single online account you have. A common practice is to use the same...
I'm often asked by my customers how they can get their website to rank higher on Google. That's a loaded question that requires a really long answer, as there's no silver bullet, and it's not easy. After all, if it were...
We're constantly updating our designs, both in small ways and really big ones. Design L is our latest entirely new design, and is available now with a Choice, Premium or Signature package website. Like all of our...
Remind your customers to be safe and be aware during the rest of the summer, especially over Labor Day weekend. It's not always the drunk driver who is injured in a drunk-driving accident, so it's important to stay...
Designing a new logo can be quite the challenge. It can be time-consuming and hard to make a final decision, as you're committing to something you and your customers will be looking at for many years to come. Choosing a...
If you're a Safeco agent and are considering a new website for your agency, don't wait! The generous $250 discount from Safeco that can be used towards any website package (including mobile sites!) expires in just 9...
Insurance Journal posted this article today about how climate change is expected to cause an increase in wildfires over the next 30 years, specifically in the western United States. www.insurancejournal.com/news/...
As Dianne at Fort Worth Insurance put it when we were discussing website blogs at the B&C Workshop in Dallas, "Insurance is boring!" And she's right - it takes some creativity and a little humor to write an...