Banyan Theory  //  www.lightrailsites.com 888-258-0805

Website Features

Here Are Some Features You Shouldn't Have To Pay For

Tired of trying to decipher difficult-to-read website comparison charts?

Our websites come with everything listed here, so you can focus on ways to set your agency apart rather than worrying about the details.

Every Website We Build Comes With...

While most providers charge extra for many of the following features, every Banyan Theory website comes with all of these at no additional cost:

Service

  • A dedicated account manager
  • At least one hour of support every month

Insurance & Customization

  • Product-specific, customizable quote request web forms
  • Service-related web forms
  • Comparative rater integration
  • Direct insurance company quote widget integration
  • Insurance company claims and payment contact info
  • Rotating insurance company logos

Design & Usability

  • Custom color scheme to match your logo and brand
  • Customizable stock photography and graphics
  • A custom "favorite" icon (known as a favicon)
  • A custom "page not found" page to help your visitors when they get lost
  • Support for multiple office locations
  • Links to your social media accounts
  • Interactive Google Maps
  • Rotating home page photos (on select designs)
  • Your own domain name

Security & Privacy

  • Secure forms protected by SSL
  • Form spam protection
  • Email address protection to keep spammers from finding email addresses on your website

Functionality

  • Site search
  • Website Alerts (to announce office closures, holiday hours, and more)
  • Text-My-Site – Post alerts to your website with a text message
  • Google Analytics
  • Downloadable staff vCards (virtual business cards)
  • Custom redirects to help visitors and search engines get to the right place
  • A simple "placeholder" page (if you need one) while we build your new website

Content

  • Search-engine-optimized insurance product content
  • Marketing and promotional content
  • Access to our content management system (CMS) so you can manage your website's content on your own

Search Engine Optimization

  • Meaningful, search-engine-friendly URLs
  • Optimized meta descriptions, keywords, and page titles on every page
  • Alt text on every image
  • Self-updating sitemap.xml and robots.txt files (used by search engines to make sense of a website)
  • Submission to major search engines

And...

  • Lots more that would make this page unbearably long

For the technically inclined, here are some of the things we do to keep our sites fast: page caching, asset minification and packaging, image packing, content compacting, and transfer data compression.