Remind your customers to be safe and be aware during the rest of the summer, especially over Labor Day weekend. It's not always the drunk driver who is injured in a drunk-driving accident, so it's important to stay...
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
Articles by Allison
Blog Articles
Designing a new logo can be quite the challenge. It can be time-consuming and hard to make a final decision, as you're committing to something you and your customers will be looking at for many years to come. Choosing a...
If you're a Safeco agent and are considering a new website for your agency, don't wait! The generous $250 discount from Safeco that can be used towards any website package (including mobile sites!) expires in just 9...
Insurance Journal posted this article today about how climate change is expected to cause an increase in wildfires over the next 30 years, specifically in the western United States. www.insurancejournal.com/news/...
As Dianne at Fort Worth Insurance put it when we were discussing website blogs at the B&C Workshop in Dallas, "Insurance is boring!" And she's right - it takes some creativity and a little humor to write an...
Nick and I finally got a chance to attend a Safeco Bricks & Clicks workshop in Richardson, TX last week where we were treated to 2 great sessions on social media for insurance agents and how to evaluate your...
When chatting with my new customers, I often am asked "How do I choose a design for my new website?" We have a lot of really professional, well-designed options to choose from, and it's sometimes hard to know where to...
Here's a great idea for a blog post on your insurance agency website that will warrant some attention: Transportation Chief Calls for National Ban on Cell Phone Use While Driving Make the most of this newsworthy topic...
We've been working hard on a new design to add to our available options for insurance agency websites, and are excited to announce that our latest addition, Design J, is now available! Design J features all the same...
Referrals are an invaluable source of new sales for any insurance agency. A recommendation from a trusted friend, colleague or family member carries much more weight than the best advertisement or promotion money can...