Respond to form submissions automatically.

Autoresponder is an automated way to respond to customers and leads when they submit messages and quote requests on your website.

The LightRail Autoresponder is very similar to an automatic out-of-office email message, but specific to your website forms.

  1. A visitor arrives at your website and submits a quote or service request.

  2. Our autoresponder instantly sends the visitor an email, confirming your agency has received their request and that someone at your agency will be in touch with them soon.

That's it! The email can say whatever you want it to, and you can change the text and turn the autoresponder on and off at any time.

Autoresponders are great for setting expectations on when a lead can expect to hear back from you or to provide additional resources or information.

Here are some examples of what the autoresponder email might say:

You can update your message as needed, based on current conditions such as local mandates and staff availability. Some examples:

  • In the event of an office closure (holiday, weather-related, etc), you may want to let leads and customers know your office is closed and that it may take longer than normal for you to respond.

  • Following a significant weather event such as a hurricane, where you may receiving a lot of claim-related questions, you can add links and phone numbers for the claim departments for your main insurance carriers.

  • During health insurance open enrollment, you may want to include a related promotional or informational message in all of your responses.

We can also configure multiple autoresponders to send different emails for different kinds of forms. For example, you might want the email to contain different information for an auto quote request than you do an address change. Autoresponder emails can even be sent from different addresses (such as and

You are welcome to use the above example text as as is or as a starting point, or you can also start from scratch.

If you already have an insurance agency website through Banyan Theory, you can contact your account manager, or click here to enable this feature.

If you're not yet a customer, see our pricing or talk to a website expert to get started on a new insurance agency website.

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