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Content for Your New Website

Quickly Launch a Better Website

Insurance Product Content

The content on your website serves one main purpose: to educate and inform your website visitors. If your website does this really well, you'll find your website ranking higher for Google searches and receive more leads.

Our websites come pre-loaded with informative insurance content that portrays you as a leading expert in the insurance industry.*

Generic content is a great time-saver when building your website. You can get your website up and running without having to spend a lot of time writing new content.

However, if you are looking to improve your ranking on Google Search, you're going to want to use unique content, written specifically for your insurance agency website. There are 3 ways to accomplish this:

1. Write the content yourself before the site launches.Free, aside from the time committment for you.Can be very time consuming, and often gets pushed aside for other more pressing items, delaying the launch of your website.
2. Launch the website using our generic content, and then work on re-writing each page later, as you have time.Free, aside from the time committment for you.Can be very time consuming, and often gets pushed aside for other more pressing items.
3. Hire us to write the content for you.Very low effort for you. We take care of everything, and the content is written by a professional writer. Turnaround time is quick, so likely will not delay the launch of your website.Increases the cost of your website ($100/page).

Hiring a Copywriter

Our copywriters are professional writers who are skilled at generating unique, engaging content on a wide variety of topics. Because they are not necessarily licensed insurance agents, our writers don't get too techinical on insurance policy specifics, but instead focus on the marketing aspect of your services. Each page is written specifically for your insurance agency website, so it's guaranteed to be unique and as well as optimized for search.

If you decide to use one of our writers for your content, we'll only need a small amount of information from you to get started. Our writers like to know your preferred style of writing is (casual/conversational vs. corporate/professional) to be sure the content is tailored to your needs. We'll also find out what your target market is (families in Chicago, businesses in Illinois, etc).

Once we have that basic profile from you, our writers get started writing, and in a short amount of time, the content is ready to be published to your website.


Each page of custom content is $100. You can purchase multiple pages at once, or just do a single page. Page content can be added at any time, before or after your website is launched.

Updating Your Content

The platform we use to build and manage websites is called LightRail. It's software we built specifically for managing insurance agency websites. When you host your website with us, you'll have access to the content management tools in LightRail to update your content as needed. LightRail has a user-friendly interface that allows you to modify not only the content on the page, but also the meta descriptions, page titles, and photos.

If you need help with an update, our account managers are always happy to provide assistance. Support is free for any change that we can complete in less than an hour each month.

*Some content availability is dependent on your company appointments. Safeco and Liberty Mutual agents have access to a larger library of content authored by these companies. If you're a Safeco or Liberty Mutual agent, you'll have access to all of the content you can find on our demo websites that you can find on our Design Gallery. All of this content is generic and not specific to Safeco or Liberty Mutual, supporting your image as an independent agent. For a complete list of product content available for your use, contact one of our friendly account managers.

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