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Blogging for Insurance Agents

More unique content for a better website

Insurance Website Blog Content

The content on your website serves one main purpose: to educate and inform your website visitors. If your website does this really well, you'll find your website ranking higher for Google searches and receive more leads.

All of our websites include an integrated blog to help you add more engaging and unique content to your website. Your blog will be part of your website rather than hosted on a separate domain and platform (like WordPress). You'll log into our website management platform, LightRail, to manage all parts of your website, including your blog.

Blog articles can be as simple as a few words introducing a link to an article you think your readers will find interesting. It could be something as simple as a few captioned photos of a staff event. Or it could be a lenghthy article explaining the complexities of car rental insurance agreements, or some other frequently asked question.

With a LightRail website from Banyan Theory, you have a few options when it comes to how you generate content for your blog.

1. Write articles yourself.Free, aside from the time committment for you.Can be very time consuming, and often gets pushed aside for other more pressing items, and your blog starts to look forgotten about.
2. Safeco Syndicated Content*Only $9/mo to receive an article published to your website each month from a trusted source like Safeco. If you are too busy one month to write your own article, this guarantees you have something new without having to worry about it yourself.Content is not unique, so it doesn't provide a great deal of SEO benefit.
3. Hire us to write for you.Very low effort for you. We take care of everything, and unique articles are written by a professional writer on the topics of your choice.Cost, which varies based on the number of articles purchased.

Hiring a Copywriter

Our copywriters are professional writers who are skilled at generating unique, engaging content on a wide variety of topics. Because they are not necessarily licensed insurance agents, our writers don't get too techinical on insurance policy specifics, but instead focus on the marketing aspect of your services. Each article is written specifically for your insurance agency website, so it's guaranteed to be unique and as well as optimized for search.

If you decide to use one of our writers for your content, we'll only need a small amount of information from you to get started. Our writers like to know your preferred style of writing is (casual/conversational vs. corporate/professional) to be sure the content is tailored to your needs. We'll also find out what your target market is (families in Chicago, businesses in Illinois, etc).

We can make recommendations on the topics to focus on based on our understanding of your agency, or you can let us know what specific articles you'd like written.

Once we have that basic profile from you, our writers get started writing, and in a short amount of time, the content is ready to be published to your blog. We'll add the articles to your blog with at least one photo per article. You can make modifications if needed, and then choose the date you'd like the articles to be published. You can even future-date articles so that you can "set it and forget it."


The tiered pricing below is based on the number of articles purchased at once (not over time). Blog articles can be purchased at any time (before or after your website is launched), and can be purchased on an on-going basis, as needed.

  • 1 - 9 articles: $100 / each
  • 10+ articles: $85 / each

Managing Your Blog

The platform we use to build and manage websites is called LightRail. It's software we built specifically for managing insurance agency websites. When you host your website with us, you'll have access to the blog management tools in LightRail to publish articles as often as needed. LightRail has a user-friendly interface that allows you to write your article quickly and efficiently. You can add photos, embed videos and even customize the meta descriptions if needed.

If you need help with an update, our account managers are always happy to provide assistance. Support is free for any change that we can complete in less than an hour each month.

*Safeco Syndicated Content available only for agents with an active Safeco or Liberty Mutual appointment.

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