On my way to work this morning, I almost got rear-ended - a typical rush hour experience we can all relate to. I was driving my minivan, which has both my kids' car seats installed in it. The girls weren't with me at...
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
Articles by Allison
Blog Articles
We’ve been hard at work on a complete overhaul of our LightRail system used by thousands of insurance agents every day to view messages and quote requests and manage their websites. We have some pretty grand plans for...
You may have heard that Google is planning an update for April 21 to how they determine what websites to display when someone does an online search. Below is a high level overview so you can understand how this may...
Ever wonder why all the reviews you get on Yelp don't count towards your overall rating? How is it possible that you can get a 5-star rating from a customer, but your overall Yelp rating doesn't reflect it? Only some...
Google Analytics is a very powerful tool to help you understand who is visiting your website, how they got there, and what pages they're looking at. Some sample statistics you can get from Google Analytics: How many...
Check out this list of suggestions on what to write about on your blog. While I usually provide specific examples or current events to write about, this list from SearchEngine Journal takes a broader approach, but is...
A lawsuit for "civil conspiracy and fraud" has been filed against an SEO organization called The Rainmaker Institute. The SEO firm reportedly used practices and techniques that were in violation of Google's guidelines...
Watch this video (in total awe) of a major intersection in Meskel Square, Addis Abeba (Ethiopia). No traffic lights and seemingly no rhyme or reason to the traffic pattern, although there must be some etiquette hiding...
Looking for a blog topic for your insurance agency website? How about spreading awareness of the dangers of distracted driving, and how it can affect teenage drivers' summers? Between Memorial Day and Labor Day in...
Here's an interesting blog topic for our insurance agents today: China's largest travel agency will be offering smog insurance for their travelers. Claims can be filed for the portion of their vacation spoiled by severe smog in certain cities in China.